Um blog sobre… o que mesmo?

01 abr 2012
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Coffee: is it all the same thing?

The appreciation of coffee is an art very similar to the wine. It requires patience, involvement with the beverage, sense of taste and knowledge acquirement (or lots of your love to it). With the correct training and a long journey tasting lots of coffe (and more love) and someday you can talk properly about it.
But try to experience the good ones!
We are so used to drink coffees made with extremely boiled water with old coffee grounds or oily beans, roasted wrongly or with defective seeds, using bad water for the preparation. So that’s why the average brazilians really think: “Coffee is all the same.”

But surely, labeling coffee this way means that:
#1 – you never tasted a good coffee
#2 – your palate is not refined
#3 – probably you are numb

Ok, we even can say that low-quality coffees are everywhere at common markets at each neighborhood and they are just waiting people that inevitably will buy this “things”. Is the absence of a judgement sense the reason to the existence of bad products?

Every year, new harvests and different processes generate unique products and of course there are various possibilities of preparations. It’s impossible to drink the same beverage that we taste yesterday! Everyday we can drink an exclusive coffee in each cup, rich in lots of different aromatic details and with a variety of flavor gradations.

So why people buy and drink the same label, every day for weeks, months, YEARS! How could this be possible? Is this situation take place only here in Brazil?

So, before you buy your coffee at the nearest supermarket, don’t think about how much money you will spend in it (after all, coffee costs a few cents per prepared cup!), but search for a good one: a “Gourmet” or a “Superior” Coffee (as we named in Brazil) it’s a good start. After that you certainly will discover that specialty coffee DOES EXIST!

Consider what the real gustatory and olfactory pleasure could bring to your life and world perception.
Discover all the good properties that you will extract of this “new drink” and how they can renew your body and mind.
And especially think about that delicious time that you can always spent with yourself drinking your “rich” coffee.

Now answer this: don’t you think that you deserve more than a “little coffee” in your life?

O Chemex (pronuncia-se quemex)

From the original article by Moni Abreu: “Café é tudo igual?”


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